Managing a network of gym, yoga or fitness centers requires staying tuned into many different aspects of business. Making sure your franchisees can run local operations according to brand standards and deliver a consistent customer experience should be at the top of your list of priorities, whether you have five or 5,000 sites.
For your franchisees, the gym owners, revenue will be directly linked to their membership base and their ability to retain members. High member turnover is costly and often a sign that not all is running according to plan – your plan.
There are dozens of things that can go wrong every day, so implementing and maintaining a quality control initiative will provide franchisees with the tools they need to drive superior customer experience across all locations.
Beyond customer satisfaction, this can also prevent injuries, eliminate costly repairs and even stop lawsuits. If COVID-19 has taught us anything, it’s that new situations can evolve quickly and that a synchronized response and cohesive actions are paramount. Those brands not showing customers and members that they’re on top of these issues will find themselves in trouble.
It all comes down to daily routines and following standards and best practices
Quality control is central to network cohesion at all times, and not just during a pandemic.
This means making sure that all equipment is clean, safe and working properly, that showers and locker rooms are routinely cleaned and sanitized, that coolers are stocked up and that towel/waste baskets are emptied regularly.
It’s not rocket science, but as a franchisor, I’m sure you know that implementing standards across the network can sometimes feel like it. You most likely also have a myriad of other recurring routines to think about, but how do you make sure that they’re carried out according to brand standards?
There should be standard operating procedures, manuals and checklists, and you probably have them in place already. But how smooth are paper-based lists and torrents of emails and Excel files in daily operations?
With a digital, app-based tool for tasks and checklists, staff can easily be guided to perform daily location walk-throughs, examining and verifying that all equipment is okay and that locations are clean and tidy, etc. Checklists can be scheduled to automatically notify staff at set time intervals. Any checkpoint that’s not up to standard can be set as NOT OK and a photo can be added. A deviation report will automatically be generated and the proper management will be notified for action. Franchisor HQ can access full, network-wide insights and reports in real time.
For even better guidance and control, QR-codes can be used to ensure all areas are checked in the right sequence with a mandatory scan. To further support staff on-the-job, links to relevant sections in operations manuals are directly available from the digital checklist. There are no delays and everything is fully traceable and logged.
Still need help? Take a look at a market-leading cloud platform to manage quality compliance, operational support and staff engagement for your gym, fitness and yoga studios, specifically developed for franchised networks.