Digital tools for support and quality control of daily routines in a restaurant network
For a franchised network of restaurants, as for many other multi-site operators, success or failure is directly linked to guests’ experiences and how the local business live up to their expectations.
The three most crucial factors are:
- Quality of the product (food+drink)
- Service (people+attitude)
- Atmosphere (people+attitude+local)
Guests expect food that’s tasty, well-prepared and safe. They want impeccable service from knowledgeable staff, and they want a clean, comfortable and safe environment. Of course, ambitions differ between different brands, but these are basically the rules of the game.
You, as the owner or manager of the brand, know exactly what’s required. No brand is built overnight, and a strong brand can only be crafted with years of careful customer service, the development and redevelopment of menus and restaurants, consistent marketing and constantly responding to guests’ feedback.
Geographically dispersed restaurants are a challenge
In addition, leading and supporting a network of geographically dispersed locations offers a much greater challenge than running a single local unit. If the various restaurants are independently owned by franchisees, the complexity increases exponentially.
The challenge lies in ensuring that guests have a consistent experience across all restaurants, regardless of whether you have 5 or 500 units. You all share a common, customer-facing brand, and as the network grows and is scattered across a city, a region or perhaps even half the world, the challenge of cohesion increases exponentially.
You need tools and methods to make your operational support and quality control systems scalable without growing your central admin. Maintaining operational consistency requires all employees to understand and to work according to your common brand standards and conceptual framework.
At the same time, both local managers and central administrators need tools to follow up so that all restaurants meet these requirements on a daily basis. Nothing kills your brand faster than individual restaurants “freestyling” with their own solutions, leading to confused and/or disappointed guests.
Luckily, you’ve just found the solution to these challenges!
Your entire restaurant concept is based on your own success factors, your “secret sauce” and staff who interact with guests daily have to be immersed in it.
Recipes, supplier agreements, tasks, marketing materials, checklists, templates, manuals, policies, routines and more need to be available online in a unified platform so that they’re easy for everyone to reach.
It’s all handled digitally in the Chainformation Compliance platform. With role-based permissions, multiple languages and 24/7 access via any computer or mobile device, information is available when and where it’s needed. Built-in digital checklists and task management systems provide staff with efficient tools to handle all recurring routines and to-dos without paper or dozens of emails.
Simply manage opening/closing routines, shift changes, front-of-house, back-of-house, cleaning routines and more. Reports and deviations are automatically forwarded to both central and local managers in real time. Nothing is forgotten or missed ever again.
If needed, local teams can be given permissions to manage their own checklists, tasks and chat groups.
Introducing O’learys, one of Europe’s fastest growing casual dining restaurant franchises. Read more about how they use Chainformation to grow their business.
Do you want to see how it works?
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