customer story


Merging two brands into the Nordics’ largest member-owned chain required clear internal communication, transparency and continuity. The Colorama chain was formed at the beginning of 2007 after a merger of the national voluntary chains Spektrum and Färgtema. With approx. 165 stores in Sweden and purchasing partnerships in Norway and Finland, Colorama is the Nordic region’s largest independent color specialist retailer.


Shared purchasing power is one of the immediate and obvious advantages when building a chain, but as a member-owned chain there are many obstacles to overcome. One of the biggest lies in pushing through centrally coordinated programs, which for a centrally owned chain is rarely a problem.

Creating a store network of individual stores, with their own history and locally rooted brands and their own systems and routines, requires a very high level of cooperation, clarity and communication. So with over 1,000 employees from Ystad to Kiruna, Colorama was fully aware that effective internal communication and a common platform for collaboration would be critical to the chain’s success.

Solution & Impact

With Chainformation, Colorama can give all its stores quick and easy access to the common work platform. With consistent work around internal communication and supporting the stores, they have today succeeded in building the strongest brand in their industry. The members can run their stores more efficiently because they always have access to the latest information, price changes, new supplier agreements, campaign materials, image and media bank, etc.

With integrations with reporting tools, business systems, e-learning and other third-party systems, the stores can now also quickly access all the tools they need in the common platform.

We needed an intelligent software platform that facilitated daily communication and could guide and educate our organization about our brand concept.

Anders Lundblad
Marketing Director